Services for K-12 Schools

My approach to enrollment marketing, communications, and philanthropic support works best when I support and amplify your existing staff. Nothing is too big or too small. 

These tiers are presented as examples. Project-based and hourly engagements are offered based on availability.

I welcome the conversation about how best to address your school’s needs while staying within your budget!

Tier 1: Consultant

I put the pieces in place for your team to communicate effectively.

For schools with a communications coordinator, manager, or director who needs senior strategic support.

Services at this tier could include:

  • Review the school calendar to identify key moments and pair them with messages that keep your community engaged and informed.

  • Review of goals, metrics, and upcoming milestones.

  • Ensuring consistent, high-impact messaging is delivered at the right time to the right audiences to support institutional goals.

  • A fresh set of eyes to ensure consistency and brand alignment across key touchpoints (website, email, social).

Tier 2:

Partner

I add capacity to your team.

For schools that are stretched thin and want to communicate more.

Services at this tier could include:

  • Build relationships with administrative colleagues that enhance communication work.

  • Create targeted material for social media, blogs, newsletters, websites, etc.

  • Updates and content refreshes, especially on the most-viewed pages.

  • Strategize, write, and create one-off brochures, event invitations, or admissions materials.

  • End-to-end support for admissions, annual fund, or other annual projects.

Tier 3:

Fractional Director

I ensure your leadership team meets its goals.

For schools seeking full-service, fractional communications leadership operating in lockstep with enrollment and fundraising leaders.

Services at this tier could include:

  • Collaborate with senior leaders to generate pieces for newsletters, LinkedIn, and other platforms that articulate how your school is shaping the future of education.

  • Improving every family’s journey from prospect to enrolled.

  • Crafting strategy and messages for admissions, re-enrollment, annual fund, auction/gala, reunion, and other key initiatives.

  • Managing large-scale marketing initiatives or brand refresh efforts.

  • Fast turnaround times, deeper project immersion, and a cool head.